Insight & Search Engine Marketing Ideas

Finally the previously Ad-free service will be promoting tweets from various companies, including Starbucks, Virgin America, Sony Pictures and Red Bull. So this means according to Biz Stone (Co-founder of Twitter), on his blog, “Promoted Tweets will be clearly labeled as “promoted” when an advertiser is paying, but in every other respect they will first exist as regular Tweets and will be organically sent to the timelines of those who follow a brand. Promoted Tweets will also retain all the functionality of a regular Tweet including replying, Retweeting, and favoriting. Only one Promoted Tweet will be displayed on the search results page.”
Promoted Tweets end up right on top of a search pile so search for something like ‘coffee’ on twitter will take you to the promoted tweet by Starbucks right on top of the search result.
We can observe that  Starbucks is certainly doing well with most promoted tweets being Re-tweeted by the hundreds. Mashable finds that Virgin America is capitalizing on “Red hot Tweets” with their offers.
think Alchemy however recognizes that it will only be a matter of time before we can have a better picture as to how effective a Reputation Management Tool this can be in the future.
Content is King for Twitter and for now promoted tweets will only appear on top of searches based on relevant searches and will remain there and not disappear into oblivion as new tweets come up.
Imagine Toyota buying in for a promoted tweet offering a free electronic  upgrade for the 2009 Prius that delivers an extra 10 miles per gallon, or some other useful information on the Prius  recall.

Call and discuss your reputation managment needs with either

Dr Michael Glock or Rochelle Peron at 310 577 2380

http://www.thinkalchemyreputationmanagement.com/

mglock@thinkalchemy.com
rperon@thinkalchemy.com

When we talk to our clients, most of them are small to medium size law firms across the United States about their  online marketing needs, we often get asked about why we recommend that a component of their search optimization strategy must include a legal blog. They are like the old fashioned email newsletter. Newsletter s has an important role because they allowed you to keep in touch with your current customers and your potential customers.

Adding a blog means you can rip themes from the headlines and hook into the search traffic the news has generated. It means your potential customers know you are “on the ball,” and with “the times.” We know many websites that have not updated their web pages , and hence are being dinged by the search engine bots, A blog can help mitigate this issue..

Blogs allow your company to be viewed as “fresh” especially helpful when it comes to search engine optimization. Google gives a site a higher relevance factor when the bots see “fresh” content. Your site will will get an extra boost in search engine rankings, which in turn tends to bring in more website traffic, and hence, qualified leads.

Interested in a blog for your website: Discuss the options with Rochelle Peron or call 310 577 2380

thinkAlchemy LLC
4115 Glencoe Ave #105
Marina del rey, CA 90292

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Do you need to discuss your marketing needs:

Call Dr. Michael Glock
310 577 2380
or Email us.