Insight & Search Engine Marketing Ideas

Brand channel (Interbrand’s online project), suggests two fundamental positions. Yes and no. Yes brands now need to focus on making green and sustainablity fundamental to their DNA, (What many of us have been doing since the beginning), not generating BIG marketing hype about how green they are. And No, now is the time communicate to consumers and end users exactly what they are doing to become more sustainable. Read the full article here http://www.brandchannel.com/forum.asp?bd_id=126

Read the FastCompany article here about BP, check out the delighful graphic of the BP logo. You have to love graphics for the ability to communicate in pictures.

http://www.fastcompany.com/1639407/advice-to-bp-forget-your-brand-image-concentrate-on-your-brand-soul

Dr Michael Glock
Future Intelligence Agency,
Contact me to discuss your brand issue – 310 577 2380
drglock@futureintelligenceagency.com

Is your site working to expand your company brand or reach, is the site driving social interaction? If not, it should be.

With the advent of Web 3.0 properties using advanced feed systems such as a live stream of activities shared on social networks like Facebook and Twitter—customers and potential customers can more easily rely on trusted personal connections in order to determine who is a good company to work with or not. Your online reputation is critical to your small business success. The conclusion: referral traffic and recommendations of products, and services is as significant from social networks as it is from search engines, making Social the next Search.

thinkAlchemy’s Reputation Management Services assists businesses in determining the best

• social strategy for your business
• Designing and developing implementation protocols

thinkAlchemy can show you how

• publishers & retailers are designing sites for social participation
• to maximize traffic to your site from the major social networks
• and most importantly how to analyze and apply social analytics for improvement

Contact Dr Michael Glock today
mglock@thinkalchemy.com
Voice: 310 577 2380 PST

Finally the previously Ad-free service will be promoting tweets from various companies, including Starbucks, Virgin America, Sony Pictures and Red Bull. So this means according to Biz Stone (Co-founder of Twitter), on his blog, “Promoted Tweets will be clearly labeled as “promoted” when an advertiser is paying, but in every other respect they will first exist as regular Tweets and will be organically sent to the timelines of those who follow a brand. Promoted Tweets will also retain all the functionality of a regular Tweet including replying, Retweeting, and favoriting. Only one Promoted Tweet will be displayed on the search results page.”
Promoted Tweets end up right on top of a search pile so search for something like ‘coffee’ on twitter will take you to the promoted tweet by Starbucks right on top of the search result.
We can observe that  Starbucks is certainly doing well with most promoted tweets being Re-tweeted by the hundreds. Mashable finds that Virgin America is capitalizing on “Red hot Tweets” with their offers.
think Alchemy however recognizes that it will only be a matter of time before we can have a better picture as to how effective a Reputation Management Tool this can be in the future.
Content is King for Twitter and for now promoted tweets will only appear on top of searches based on relevant searches and will remain there and not disappear into oblivion as new tweets come up.
Imagine Toyota buying in for a promoted tweet offering a free electronic  upgrade for the 2009 Prius that delivers an extra 10 miles per gallon, or some other useful information on the Prius  recall.

Call and discuss your reputation managment needs with either

Dr Michael Glock or Rochelle Peron at 310 577 2380

http://www.thinkalchemyreputationmanagement.com/

mglock@thinkalchemy.com
rperon@thinkalchemy.com

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More details here… and follow thinkAlchemy’s Press Releases on EarthTimes John Spurgeon here…

Do you need to discuss your marketing needs:

Call Dr. Michael Glock
310 577 2380
or Email us.