Insight & Search Engine Marketing Ideas

A Conference of Research in Jung and Analytical Psychology – Held jointly by The Jungian Society for Scholarly Studies and the International Association for Jungian Studies
10th – 14th August 2010 – To be held at Cornell University, Ithaca, New York State, USA

Michael Glock Ph.D. is to present the following paper at this conference.

Way Forward Places – Way Forward Engineering

By Michael Glock Ph.D.

A woeful neglect of space and place has occurred since the time of ancient Greece. Dr Glock will present a post-modern creatively inspired exploration of how the shadows in Nature as seen in places and in critical cultural events contain the future as preliminary discourse.

Analysis of critical places produces a prologue that actively identifies the teleological cry within Nature by examining that which has been exiled, orphaned, denied, or marginalized.

Various theoretical models will be used in order to demonstrate how places contain the way forward. Victor Turner’s ritual process of liminality where almost anything can happen in the edge created by plight or calamity produces gaps in the ordered world. Liminal personae, or threshold people, are neither here nor there; they are betwixt and between the positions assigned and arrayed by law, custom, convention, and ceremony.

Place in this sense is also understood as nonsensible—a no-place. Gaston Bachelard understands this no-place as an imaginary space that is far from being arbitrary or chaotic, it is consistent, specific, and finely wrought, not unlike the unconscious as investigated by Freud or Jung.

The repressed contents for Freud and a numinous dream for Jung are comparable to Glock and Bachelard’s thinking about poetic imagery and psyche, which requires its own psychoanalytical name. Bachelard suggested a name to explore place—topoanalysis. Topoanalysis is a descriptive psychology, depth psychology, psychoanalysis and phenomenology, which have all come together in a common enterprise, one that can be defined as the systematic psychological study of the localities of our intimate lives.

Dr Glock’s presentation extends Bachelard’s topoanalysis, because it works with significant places and cultural events – what may be called cultural topoanalysis. Because it is fluidly subjective and is the study of the localities of our intimate cultural lives, it is functionally trans subjective. Cultural topoanalysis is less a method than an attitude. Its focus is on the palatial properties of certain images. On whatever horizon one examines it, the place image would appear to have become the topography of our intimate being. This is the appropriate attitude for conducting cultural futuristics for the sake of identifying the reified material which acts as a sign post for the way forward. The place/event as a singularity becomes logically the topography of psyche of intimate being.

Cultural topoanalysis is also person, house and world. It is a person, place-world, a world of places that can be explored “room by room, . . . place by place. . . . It is a matter of places dreamed, imagined, remembered—and psychoanalytically read.

Dr Glock’s presentation explores certain critical-cultural events room-by-room, place-by-place, and image-by-image, through the lens of the dream and the creative expression of poetic imagination.

Hence, one is led toward singular, striking images within places that reveal psyche at work in the world and thus the way forward.

Contact Information: Email: Dr Michael Glock
310 577 2380

Is your company dealing with the negative effects from an angry disgruntled contractor / employee or group of contractors who assisted in the development of your companies web development plan. Are unscrupulous competitors dragging your brand name and mark through the mud in order to gain a competitive advantage? Are unreasonable customers trying to discredit your company’s products?

You are not alone, but rest assured you can do something about it. Most legitimate businesses experience such issues. That is where progressive and proactive reputation management comes into action. The following Think Alchemy Scam Buster techniques were developed by Michael Glock to mitigate  scams perpetrated by people like this.
A multitude of techniques have been devised by think Alchemy’s new reputation management division: one of them is to generate positive public relations and methods to positively and professionally deal with the negative comments on sites such as topix.com and scam.com. They take on both proactive and reactive measures of public relations and reputation management.

Technique #1: Generating Positive Public Relations: This technique is really a proactive measure. It should be the backbone of all businesses in their marketing and public relations activities to get their name out while developing a positive, memorable brand. A company with a solid reputation and well known brand is less likely to experience bad effects from such discrediting scams that are presented by disgruntled employees, unreasonable customers or underhanded competitors. In many instances, a company with a solid reputation is safe to ignore bad publicity about the business because the audience can easily see the motives behind the negative publicity.

Technique #2: Remaining Aware of Detrimental Publicity: This technique includes monitoring media in regard to comments that are made concerning the company or its primary representatives. This is another proactive tactic to reputation management. Being aware when the discreditable statements start gives you the edge to take care of it before it gets out of hand.

Technique #3: Discrediting Anonymous Commentors: This can be as easy as publicly asking the commenter what they do for a living or how they came into contact with the company. They are likely to discredit themselves in the answer by saying that they previously worked for the subject or that they are competitors. This will allow recipients to make their own conclusions as to the validity of the negative reputation attack.

Technique #4: Taking Ownership of Your Comany’s Failures: If the negative comments are legitimate, it is necessary that such complaints be addressed with a sincere apology, publicly if the comment appears publicly. By acknowledging your failure, you are more likely to earn respect from the receivers of bad public statements.

Technique #5: Turning the Bad Public Image Into a Good One: Psychologically this is a called reframing. The experience that you acquire through bad publicity can be used as a business building opportunity that makes your company and the products or services that you offer better. It is vital that you learn from the experience, whether or not it is justifiable.
Negative publicity is not the end of the world. It can actually be used to your advantage if you take on the viewpoint of the Think Alchemy Scam Buster techniques.

Management of your online reputation requires logical and proven strategies matched with clever and tactical implementation.
Do you have negative press online, protect yourself, contact Rochelle Peron 310 577 2380 or via Email to receive a complimentary evaluation of your situation.

When we talk to our clients, most of them are small to medium size law firms across the United States about their  online marketing needs, we often get asked about why we recommend that a component of their search optimization strategy must include a legal blog. They are like the old fashioned email newsletter. Newsletter s has an important role because they allowed you to keep in touch with your current customers and your potential customers.

Adding a blog means you can rip themes from the headlines and hook into the search traffic the news has generated. It means your potential customers know you are “on the ball,” and with “the times.” We know many websites that have not updated their web pages , and hence are being dinged by the search engine bots, A blog can help mitigate this issue..

Blogs allow your company to be viewed as “fresh” especially helpful when it comes to search engine optimization. Google gives a site a higher relevance factor when the bots see “fresh” content. Your site will will get an extra boost in search engine rankings, which in turn tends to bring in more website traffic, and hence, qualified leads.

Interested in a blog for your website: Discuss the options with Rochelle Peron or call 310 577 2380

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